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Investment Memorandum

ANALOG

Payment OS for AI Agents

9B

AI agents by 2035

23%

Agents' share of payments

$12T

Transaction volume by 2035

02 — Problem

Problem

AI agents can do everything. Except one thing — pay.

No payment instrument

The agent has no card. No way to make a transaction without human involvement at every step.

No control

Even if you give an agent a card — there's no mechanism to limit the amount, merchant, or automatically close it after payment.

No integration

Existing solutions are not built for AI frameworks (Claude, LangChain, MCP). Developers write workarounds themselves.

03 — Idea

The last mile between agent and a real purchase

Analog is a unified payment operating system that gives AI agents the ability to safely spend money in the real world. We issue single-use virtual cards in seconds, with full human control over every payment.

How it works
01

Developer connects Analog to their AI agent

02

Agent requests a card for a specific amount ($47.50)

03

User receives push/email → approves payment

04

Analog instantly issues a single-use virtual card

05

Agent makes the purchase → card automatically closes

06

Developer receives % from each transaction in their wallet

04 — Market

AI Agent Market

Market volume in $ billion

Metric2025202620272028202920302035
AI agents worldwide, M25802004508001,3009,000
Base — transaction volume by 2035agents' share 23%Gartner: 15% decisions via agents by 2028 ↗
$12.4T
Bull — transaction volume by 2035agents' share 48%McKinsey: agents to orchestrate $3–5T by 2030 ↗
$25.8T

05 — Business Model

Financial Model 2026–2030

Free ($0) + Pro ($7/mo) + Interchange

Assumptions

Parameter20262027202820292030Source
AI agents worldwide, M802004508001,300MarketsAndMarkets + extrapolation
% of agents requiring payments5%8%12%18%25%Gartner: 15% decisions via AI by 2028
Analog market share (SAM)0.3%0.4%0.3%0.2%0.15%Internal estimate

Card Activity

Metric20262027202820292030
Free users9,00044,800105,300172,800268,125
Pro users3,00019,20056,700115,200219,375
Cards/mo per Free user33445
Cards/mo per Pro user1522304050
Avg transaction amount, $$60$70$90$120$150

Revenue

Item20262027202820292030
Pro subscription (ARR)$252K$1.6M$4.8M$9.7M$18.4M
Total cards/year864K6.7M25.5M63.6M147.7M
GTV (transaction volume), $$51.8M$467.7M$2.3B$7.6B$22.2B
Interchange revenue (net)$544K$5.1M$25.8M$89.3M$265.9M
TOTAL REVENUE$796K$6.7M$30.5M$99M$284M

Costs

Item20262027202820292030
Card issuance
$86K
$601K
$2.0M
$4.5M
$8.9M
Transaction processing
$156K
$1.4M
$5.7M
$19.1M
$44.3M
KYC / onboarding
$24K
$128K
$324K
$576K
$975K
CAC (marketing)
$180K
$1.2M
$3.2M
$6.3M
$11.7M
Payroll
$800K5 ppl~$13K/mo
$1.65M10 ppl~$14K/mo
$2.9M18 ppl~$13K/mo
$5.2M30 ppl~$14K/mo
$7.4M45 ppl~$14K/mo
Infrastructure (AWS + API)
$50K
$150K
$400K
$800K
$1.5M
Compliance & Legal
$80K
$120K
$200K
$300K
$400K
Other
$40K
$80K
$150K
$250K
$350K
Developer Rewards (0.05% GTV)
$52K
$468K
$2.3M
$7.6M
$22.2M
TOTAL COSTS
$1.47M
$5.75M
$17.2M
$44.6M
$97.7M

P&L Summary

P&L20262027202820292030
Revenue$796K$6.7M$30.5M$99M$284M
Costs$1.47M$5.75M$17.2M$44.6M$97.7M
EBITDA$(671K)$912K$13.3M$54.3M$187M
EBITDA margin-84%+14%+44%+55%+66%
Cumulative P&L$(671K)$240K$13.5M$67.9M$254.5M

Break-even: 2027 — EBITDA positive in year two

06 — Competitive Advantages

3 advantages that can't be copied quickly

01

Security

The only product combining real cards + native MCP integration (Claude, Cursor, any MCP-runtime) + mandatory human approval for every payment.

vs competitors

AgentCard: no security focus. Crossmint: crypto-first, no MCP. CardForAgent: no HITL. Skyfire: USDC-only, no cards. Visa/MC: protocols, not standalone products.

02

Fast Onboarding

Developer connects Analog in 15 minutes — npm install analog + 3 lines of code. Free tier 5 cards/mo → Pro $7/mo unlimited.

vs competitors

Natural.co: B2B enterprise, not developer-friendly. Payman: different use case. Nevermined: complex crypto infrastructure, high entry barrier. Stripe Issuing: not built for agents. Coinbase x402: protocol, not a ready product.

03

Developer Revenue Share

Developer earns 0.05% from each transaction through our service. Instant withdrawal with no fee from Analog.

vs competitors

Competitors don't work with small developers and don't share revenue.

07 — Why Now

The window of opportunity is open right now

Infrastructure is ready

MC + Visa

Mastercard completed US rollout of Agentic Tokens (Nov 2025). Visa launched Trusted Agent Protocol with 100+ partners. Global rollout mid-2026.

Market is exploding

1.3B agents by 2028

80M agents now → 450M by 2028 → 1.3B by 2030 (Microsoft). 15% of work decisions via AI by 2028 (Gartner). 33% of enterprise software with agentic capabilities.

Investors are already in

$46.9M raised by competitors

Skyfire $9.5M + Payman $13.8M + Crossmint $23.6M. a16z, Visa, Ribbit Capital, Coinbase Ventures, CEOs of Ramp/Mercury/Vercel — all investing right now.

08 — Roadmap

Next Steps

01

MVP: API + MCP Server + Claude Desktop integration

8 weeks

Working prototype, first 10 transactions

02

Closed beta: 50 developers, 500 cards issued

16 weeks

Product-market fit validation, NPS > 40

03

Public launch: Product Hunt + HN + DevRel

20 weeks

1,000 sign-ups, 100 cards/day

04

Seed round: $2–3M based on traction

24 weeks

18 mo runway for growth to $5M ARR

09 — Contact

Get in touch

We'll answer any questions about the investment memorandum and participation terms.

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